Coca Cola have announced that they will part ways and no longer be a sponsor of FOX’s American Idol after sponsoring the show for its whole 13 years. When the show returns for its 14th season in January the familiar red coke glasses in front of the judges will be gone although another long time sponsor Ford has said they will returning for the 14th season. American Idol once a ratings juggernaut has seen its ratings slip over many years and still get a sizable audience but Coca Cola may have decided its time to use the advertising money somewhere else.
The huge reported $50 million bet by FOX on the elaborate reality show Utopia is over as FOX has pulled the plug and canceled the show. The show where a group of people was put together to build a community from scratch, has struggled in the ratings ever since its August debut as well as getting not great reviews. Utopia was a huge production with 130 robotic cameras filming around the clock and streaming to its website which as since been closed down. The cancelation of Utopia isn’t really a surprise as the ratings were so poor for all the promotion all the show got, the question really was at which point would FOX cancel the show. FOX was hoping for the next Survivor or Big Brother but it’s been a while since a new big network reality show became a hit since the Voice in 2011 on NBC. The big question for network executives is if the boom in reality shows is over or if this just an issue with people not being interested in this one show.
American Idol returns in January 2015 for the 14th season of the music talent show which for years was a ratings blockbuster for FOX. The ratings may have slipped from its peak but still millions look forward to its return soon after every new year. The fact FOX’s other reality talent show The X Factor was cancelled could be a boost for American Idol but we will have to wait for January to find out. The above video is a promo for the upcoming season with i’m sure there are many more to come before the show returns.