Coca Cola have announced that they will part ways and no longer be a sponsor of FOX’s American Idol after sponsoring the show for its whole 13 years. When the show returns for its 14th season in January the familiar red coke glasses in front of the judges will be gone although another long time sponsor Ford has said they will returning for the 14th season. American Idol once a ratings juggernaut has seen its ratings slip over many years and still get a sizable audience but Coca Cola may have decided its time to use the advertising money somewhere else.
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